Project Overview

Working with LOUD meant designing for one of the most followed esports brands in Brazil, with a fanbase that moves fast and expects a lot. Across their main channels, that’s 36.8M followers combined, with 11.4M only on Instagram. I helped deliver visuals across multiple games and events, moving between image editing, key visuals, print, merch, and light branding depending on the campaign.

This page is a curated selection of the pieces where my contribution had the most impact.

LOUD Brawl Stars

LOUD’s start in Brawl Stars came with a strong roster and a clear goal: make the squad feel powerful from day one, while keeping monthly championship outputs consistent but still fresh enough to show progression. I supported photography direction, handled post production on portraits, helped build the key visual, and finished social assets so the set stayed cohesive across releases.

Some of the best from LOUD Brawl Stars:

LOUD Brawl Stars Day

In partnership with Samsung and Supercell, this São Paulo event brought fans close to the roster and the game. The biggest challenge was volume under a short deadline, so I set up a Figma template system to keep variations fast and consistent. I contributed across branding direction and delivered print, key visual, and broadcast assets.

LOUD VCT Americas Stage 1

After Kickoff, Stage 1 needed to feel native to VALORANT while still reading as LOUD. One focus was promoting the in game skins bundle, so we built a 3D version of the skin as a reusable asset to keep it consistent and desirable across the full set of pieces.

Creative Coordination: Roberta Gomes, Gabriel Machado
Design: Kelvin Santos, Marcelo Martins