A full brand identity built with a hybrid workflow, combining a custom modular symbol generator, AI assisted copy and image direction, and hands on finishing for a consistent visual system.

Art direction for the Spirit Blossom season release influencer campaign, featuring a curated squad, a hero video, and individual posters designed as a cohesive set.

Global kickoff campaign for LOUD’s new VALORANT roster and partner skin bundle, built around a nostalgic ad direction and a custom 3D claw machine concept that turned “Grab the bundle” into a memorable visual hook.

Art direction for high volume social deliveries across multiple League of Legends campaigns in 2025, balancing speed, clarity, and consistency at scale.

A new LOUD identity for Kings League, developed with Grotesco and inspired by Brazilian football badge culture, then translated into a complete system and launch assets for social and broadcast.

Multi campaign social delivery for LOUD, with art direction focused on speed, consistency, and a clear visual rhythm across formats and moments.