Project Overview

For LOUD’s entry into Kings League, the brand needed a new football first identity that could stand on its own while still feeling unmistakably LOUD. We partnered with Grotesco to build a direction inspired by traditional Brazilian club badges, using familiar sports cues to earn credibility in the football space and clear design decisions to differentiate from other Kings League teams. I helped bring the brand to life beyond the core mark, expanding it into a full system through identity exploration and applications, building guidelines and Figma templates so the team could work from one reliable source of truth, and delivering final campaign assets across social and broadcast.

Social and Broadcast Assets

A selection of launch and campaign deliverables designed to keep the badge language consistent across formats, from fast social beats to broadcast moments.

Pre-match Kit Launch

A pre-launch kit built to set the tone and introduce the new identity through assets designed for warm-up moments and early campaign beats. I helped with photo direction, editing, and final concepts, making sure the visuals felt native to football culture while staying sharp, consistent, and readable across formats.

ESTÚDIO GROTESCO

Creative Direction / Design: Eduardo Soldatti, Henrique Rocha

LOUD

Creative Coordination: Roberta Gomes, Gabriel Machado
Design: Kelvin Santos, Marcelo Martins, Bruna Lins, Weslly Medeiros

Photography: Zandor Urso