Project Overview

This project combines AI assisted exploration with a controlled, design led process to keep consistency from ideation to final applications. I used a mix of tools throughout: a custom tool I built for the symbol, ChatGPT for copy and concept support, Midjourney for mood driven imagery using Style Creator, and a finishing pipeline with Gemini and Magnific, followed by manual retouching in Photoshop.

Logo

For the symbol, I wanted a modular grid mark that could stay simple but flexible. To get there, I built a small vector generator that creates auto connecting symbols with editable parameters, which helped me iterate quickly, choose a final direction, and generate clean vector assets for the wider system.

Brand Imagery

I curated a Midjourney reference moodboard with 490 plus hand selected images to narrow palette, lighting, and overall mood. From there, I used Midjourney’s Style Creator to lock the direction into a consistent style code I could reuse across outputs. Since raw generations often come with artifacts and messy textures, I treated them as a base and refined them through detail fixes, upscaling, and manual retouching until the visuals were clean enough for brand and campaign applications.

Final Branding

The final system ties the symbol, typography, and imagery into a cohesive set of applications that shows the direction holding across different contexts.

This is a personal project created for skill development and workflow exploration.