Project Overview

This was an influencer campaign for the Spirit Blossom season release. The goal was to introduce the squad with a cohesive visual package that worked across social, a hero video, and individual posters. I led art direction for the core assets, defining the visual language and ensuring the poster set and video shared the same tone while still letting each influencer feel distinct.

Image Treatment

All still image post processing for this project was done by me. The main challenge was neutralizing existing colored light and color casts so the portraits could be relit and graded to match each Spirit Blossom environment, while keeping skin tones clean and the final look consistent across the full squad set.

Before

After

Before

After

Final Poster Designs

Art Direction: Marcelo Martins
Creative Coordination: Affonso Malta
Video Editing: Kauan Muniz, Kaiky Muniz
Motion Design: Caio Muranaka
Graphic Design: Laís Lima