Project Overview

For the VALORANT Kickoff tournament, LOUD was introducing a new roster while also launching the partner skins bundle, so the campaign needed to hit hard and read instantly for players worldwide. We built a direction inspired by nostalgic posters and magazine advertising, then added a simple, punchy metaphor to sell the bundle feeling: an old school claw machine, like you’re trying to grab something rare. That gave us a clear call to action and a visual device we could repeat across the entire rollout. I contributed to concept development and art direction, helped build and refine the 3D scene and assets, and delivered the final social set with finishing and layout variations. The campaign was strongly received by fans and helped push “BUY THE LOUD BUNDLE” as a community driven refrain around the launch.

3D Renders

A selection of renders from the claw machine scene.

Final Assets

The final social pieces built from the 3D renders, combining the nostalgic ad tone with bold hierarchy and fast readability.

MVP Assets

For MVP posts, I expanded the claw machine idea by turning players into collectible cards inside the machine. I designed the cards in Photoshop, integrated them into the 3D scene, iterated on layout and camera options until the composition felt right, then rendered and finished each piece with post production and visual design to match the campaign language.

Creative Coordination: Roberta Gomes, Gabriel Machado

3D: Gabriel Machado, Marcelo Martins
Design: Kelvin Santos, Marcelo Martins