Project Overview

I led art direction across multiple campaigns, keeping a consistent visual standard while staying fast and readable on mobile. This is a curated selection showing how the system flexed across different moments of the year. The main challenge was making a global brand feel local. I followed international guidelines while adjusting emphasis, pacing, and visual cues so the Brazilian community could connect and engage naturally.

Second half of the year only. Across 436 League of Legends posts, the work generated 3.7M total engagements while sustaining a high volume production rhythm and consistent visual delivery.

Image Compositions

Many posts mixed official game assets with new environments built for the specific message. The focus was clean integration through composition, lighting, and color so everything feels cohesive and intentional.

Selected Pieces

A few favorites from the year, chosen for range, strong readability, and moments where the system flexes in a satisfying way.

Art Direction: Marcelo Martins
Creative Coordination: Affonso Malta
Graphic Design: Laís Lima