Art Director & Creative

Art Director & Creative

based in Brazil

based in Brazil

Hi, I’m Marcelo.
Hi, I’m Marcelo.

A few recent pieces, before the deep dive

The archive

Selected work across branding, social, campaigns, and visual systems.

Aubrume - Brand Identity

A brand identity for an AI travel companion that helps people feel a destination before they go, combining dreamy digital-impressionist imagery, a soft editorial system, and a product-first visual language for atmosphere-led discovery.

Branding

Aubrume - Brand Identity

A brand identity for an AI travel companion that helps people feel a destination before they go, combining dreamy digital-impressionist imagery, a soft editorial system, and a product-first visual language for atmosphere-led discovery.

Branding

KINTRA - Brand Identity

A full brand identity built with a hybrid workflow, combining a custom modular symbol generator, AI assisted copy and image direction, and hands on finishing for a consistent visual system.

Branding

KINTRA - Brand Identity

A full brand identity built with a hybrid workflow, combining a custom modular symbol generator, AI assisted copy and image direction, and hands on finishing for a consistent visual system.

Branding

League of Legends: Spirit Blossom

Art direction for the Spirit Blossom season release influencer campaign, featuring a curated squad, a hero video, and individual posters designed as a cohesive set.

Art Direction

League of Legends: Spirit Blossom

Art direction for the Spirit Blossom season release influencer campaign, featuring a curated squad, a hero video, and individual posters designed as a cohesive set.

Art Direction

LOUD 2025 VCT Americas Kickoff

Global kickoff campaign for LOUD’s new VALORANT roster and partner skin bundle, built around a nostalgic ad direction and a custom 3D claw machine concept that turned “Grab the bundle” into a memorable visual hook.

Graphic Design

LOUD 2025 VCT Americas Kickoff

Global kickoff campaign for LOUD’s new VALORANT roster and partner skin bundle, built around a nostalgic ad direction and a custom 3D claw machine concept that turned “Grab the bundle” into a memorable visual hook.

Graphic Design

LOUD 2025 VCT Americas Kickoff

Global kickoff campaign for LOUD’s new VALORANT roster and partner skin bundle, built around a nostalgic ad direction and a custom 3D claw machine concept that turned “Grab the bundle” into a memorable visual hook.

Graphic Design

What I do best

I build visual systems that move fast, stay consistent, and still feel human.

Bilingual (PT/EN)

Bilingual (PT/EN)

Branding

Branding

Visual Systems

Visual Systems

Social Design

Social Design

Art Direction

Art Direction

AI-Assisted Workflows

AI-Assisted Workflows

Key Visuals

Key Visuals

Key Visuals

Templates & Tooling

Templates & Tooling

Branding

Branding

A short log

A quick peek into my head: systems, play, and a bit of wonder.

I’m Marcelo. I like work that feels like exploration: clear direction, simple tools, and small discoveries that add up.

Games are a biiig part of my life, and they shape how I design: readability, rhythm, and systems that guide without shouting. I love when a visual language is easy to use and hard to break.

Outside of work I’m either collecting references or looking up. Space is my favorite mood: curious, and precise. I try to bring that same feeling into everything I touch.

Words from Colleagues

He’s proactive, reliable, and consistently delivers strong work, and you never have to worry about deadlines.

Nathany Rabello

Marketing Manager, Infernozilla

He’s proactive, reliable, and consistently delivers strong work, and you never have to worry about deadlines.

Nathany Rabello

Marketing Manager, Infernozilla

Marcelo is very dedicated to making things happen. Very detail-oriented and always delivers high-quality work. Even with tight deadlines, Marcelo is always present and easy to work with, open to feedback and meets deadlines.

Lara Rodrigues

Creative Art Director, Ciena

Marcelo is very dedicated to making things happen. Very detail-oriented and always delivers high-quality work. Even with tight deadlines, Marcelo is always present and easy to work with, open to feedback and meets deadlines.

Lara Rodrigues

Creative Art Director, Ciena

Marcelo has a great eye for turning messy inputs into clean, confident visuals.

Caio Borges

Senior Graphic Designer, OG Esports

Marcelo has a great eye for turning messy inputs into clean, confident visuals.

Caio Borges

Senior Graphic Designer, OG Esports

He is the most dedicated and quickest designer I have had the honor to work with. Never missed a deadline, never misunderstood a scope and always on point.

Noof Abdulla

Account Executive, Swarmio Inc

He is the most dedicated and quickest designer I have had the honor to work with. Never missed a deadline, never misunderstood a scope and always on point.

Noof Abdulla

Account Executive, Swarmio Inc

Brands I've Worked With